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Anna Cusden, Managing Director, Look Fabulous Forever

TRICIA’S SUPER TROOPERS

What started as a Facebook group for the brand has led to real life meet-ups. Customers of Look Fabulous Forever have been arranging lunches and teas across the country. When the industry talks about ‘building a community’, ‘connecting with customers’ and ‘engagement’, this is what it really looks like. Managing Director Anna Cusden explains in this clip that Tricia Cusden, the brand’s founder, is active with the community – called ‘Tricia’s Super Troopers’ – on Facebook.

TELEPHONE CUSTOMER SERVICE

Anna Cusden on the importance of online retailers having a clearly displayed phone number.

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