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Namrata Kamdar, Founder, Plenaire

BRAND LONGEVITY

Brands with high shareholder value tend to have grown in a sustained way over time, according to Plenaire founder Namrata Kamdar who warns against getting caught up in raising money and diluting early. Consumers take time to trust brands – fast growth isn’t always the way.

PLATFORM PARTNERS

Worried about platform and retail partners using your data to compete against you? An age old concern about selling on certain marketplaces, and working with platforms that are also retailers, is the risk of that partner using your sales data to create their own private label products based on your bestsellers. We asked Namrata Kamdar about this because her skincare brand Plenaire works with THG Ingenuity, the e-commerce platform arm of THG.

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