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Priya Downes, Founder, Nudea


The desire for newness puts pressure on brands to constantly launch new ranges, categories and products to keep things exciting. Priya Downes explains Nudea’s strategy for fulfilfiling consumer demand for ‘new’ and the challenge the trend poses to smaller and emerging brands.


It takes longer than you think to get set up to sell on marketplaces. Lingerie brand Nudea sells on marketplaces such as John Lewis and Zalando. Speaking from experience the brand’s founder Priya Downes says it’s worth investing in scoping out the project first to really understand the margin impact, set up costs and system integrations.