AUDIO

B Corp status, selling on Amazon, fulfilment challenges and being ready to supply retailers.

Building customer communities, offering help over the telephone and partnerships with other brands.

Launching on marketplaces, expanding to the US and the consumer demand for newness.

The growth of the refillable market, seeking sustainability perfection and the stigma of plastic.

The ease of cancelling e-commerce subscriptions, discounts, international expansion and the speed of customer service.

Advertising on television and the impact of direct marketing on digital channels.

Beauty product SKUs, brand longevity, the explosion of celebrity brands and working with third party platforms.

Fractional leadership for founders.

Brand greenwashing and sustainability.