Reducing reliance on costly digital acquisition to reach new customers and scale.
Communicating delivery and returns throughout the user journey and lifting cross border conversions.
Developing user journeys for an impatient world, how not to offend Chinese customers, and what millennials and gen-z want from brands and employers.
Reaching suburban Chinese customers, treating the long tail as one market and customer delivery expectations in Israel, the Middle East and Australia
A panel discussion on the good and bad of direct-to-consumer strategies for fashion, beauty and lifestyle brands.
Concerns on letting investors in, growing at the expense of profit, and appreciating the difference between retail and tech businesses.