Direct response done right: Magazines, Mail, TV Infomercials, Radio
Tuesday 13th September 2022, 4pm – 7pm
A session of insight on direct response adverts unapologetically designed to drive sales.
Selling in the right places: DTC, Marketplaces, Retail, International
A conversation on channel strategy experiences exploring the pros and cons of various routes to market.
Mastering modern content: Podcasts, Live Shopping, Micro Influencers, Video
A candid discussion on the value of content for commerce and the rise of new formats.
Alternatives to raising venture capital investment
Exploring alternatives to the often sought-after venture capital funding.
Driving sales, retention and brand awareness through offline channels
Using outdoor advertising, programmatic mail, experiential pop-ups and insert marketing to drive consumers online.
Shifting customer acquisition away from digital channels
Reducing reliance on costly digital acquisition to reach new customers and scale.
Adapting online growth forecasts after business as unusual
Retaining pandemic e-commerce customers and forecasting for the future after business as unusual.
The Luxury Discussion
Featuring a panel of senior leaders from Markus Lupfer, New and Lingwood and De Beers.
Delivery & Returns: Managing Expectations
Communicating delivery and returns throughout the user journey and lifting cross border conversions.
Culture & Commerce
Developing user journeys for an impatient world, how not to offend Chinese customers, and what millennials and gen-z want from brands and employers.
28 Trends in Luxury Retail Commerce
Drinks, canapes, networking and a quick-fire showcase of luxury retail commerce trends.
Untapped International Markets
Reaching suburban Chinese customers, treating the long tail as one market and customer delivery expectations in Israel, the Middle East and Australia