EVENTS

Talk: Shifting customer acquisition away from digital channels

Tuesday 28th September 2021, 4pm – 7pm. Central London
Reducing reliance on costly digital acquisition to reach new customers and scale.

Retaining pandemic e-commerce customers and forecasting for the future after business as unusual.

Founders and directors of retail brands met for roundtable discussion and afternoon tea.

Featuring a panel of senior leaders from Markus Lupfer, New and Lingwood and De Beers.

Communicating delivery and returns throughout the user journey and lifting cross border conversions.

Developing user journeys for an impatient world, how not to offend Chinese customers, and what millennials and gen-z want from brands and employers.

Drinks, canapes, networking and a quick-fire showcase of luxury retail commerce trends.

Reaching suburban Chinese customers, treating the long tail as one market and customer delivery expectations in Israel, the Middle East and Australia

A panel discussion on the good and bad of direct-to-consumer strategies for fashion, beauty and lifestyle brands.

Concerns on letting investors in, growing at the expense of profit, and appreciating the difference between retail and tech businesses.

Drinks, canapés and networking

Sustainability driven business models and e-commerce practices.