John Lewis, Boden, Ebay and Aquascutum were just some of the retailers and brands attending the Aramex Global Solutions Forum. James Campbell of Tong Digital shared a case study of a luxury brand’s journey of testing different channels and partners to serve the Chinese market. This was followed by a Q&A session on cross border e-commerce in China with James joined by Paul-John Tyce of VIP.com. Umar Butt of Aramex broke down the opportunities in the Middle Eastern market for cross border e-commerce. Greg Zemor of Neteven highlighted options for brands to work with marketplaces in Europe, and the emerging player targeting premium customers in Africa. Gita Samani and Bunty Stokes joined James Campbell for a closing panel discussion. The event was hosted by Laetitia Arfi and Francois Lazzari of Aramex Global Solutions.
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