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Direct response done right: Magazines, Mail, TV Infomercials, Radio

THIS EVENT IS FOR CONSUMER BRAND FOUNDERS, MARKETING LEADERS AND HEADS OF GROWTH.

DIRECT RESPONSE ADVERTISING HAS A STRONG ROI FOCUS.

These campaigns can drive sales, and provide an alternative to rising digital customer acquisition costs.

This session will see an open group discussion between brand leaders, teasing out experiences and advice on maximising direct response channels.

We’ve invited a handful of carefully selected experts, with deep knowledge of direct response campaigns, to add insight to the conversation.

They’ve worked on direct response campaign with brands such as Nip + Fab, Proactiv, Swoon, Chums, Karcher and DeLonghi.

There are no presentations, no panel and no pitches.

Networking takes place before and after the discussion, so you can connect with fellow brand leaders and potential partners in-person.

To ensure an advantageous exchange the group size for the event is kept to 20-35 people.

DATE & TIME

Tuesday 13th September 2022
4pm – 7pm
Central London

Request an invitation using the form below.

There is no cost to attend.

DISCUSSION

Direct response creatives are unapologetically designed to encourage consumers to place orders, with product benefits and offers pushed to the fore, and strong calls to action.

Join this session to find out what response your peers are seeing from campaigns and whether you should be considering these channels.

We’ve invited experts that have worked with brands across multiple retail categories to add insight on campaign costs, effective creatives and ROI expectations.

Magazines & Newspapers
Despite the rise of digital, print publications still provide a powerful opportunity for brands to reach their target demographics in a surprisingly budget friendly way.

Infomercials & Teleshopping
Direct response TV formats can vary – from a three minute infomercial, shown during ad breaks, to a 30 minute dedicated teleshopping slot.

Traditional broadcast might be losing to streaming but many brands are still finding success using the format to drive sales.

Our experts on direct response TV have catapulted unknown beauty, electronics and home accessory brands to household names through teleshopping ads.

Direct Mail
Whether targeting new or existing customers, catalogues and mail can trigger website visits and sales.

Our expert on direct mail and catalogues will talk us through designing promotional mail that solicits a response be that a sale, newsletter sign up or app download.

Radio
Cleverly produced audio ads can grab attention and encourage listeners to visit a website. But what is the secret to producing a radio ad that drives a direct response rather than brand awareness?

We’ll be joined by an expert from one of the biggest media owners in the country.

REQUEST AN INVITATION

This form is for retailers and brands only. Agencies and suppliers please contact us here.

SPONSORS

TIMINGS

4.00pm – ARRIVALS & NETWORKING

4.45pm – GROUP DISCUSSION

6.15pm – POST DISCUSSION NETWORKING

7.00pm
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