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Global Growth: British Brands Abroad


Supported by Practicology

A panel of leaders discussed the international strategy of British retail brands at an UPPER CLASH event on September 21st.

Bunty Stokes, Managing Director of children’s clothing brand Sunuva, revealed which countries have caused a boom in sales after the highly publicised donning of one of their t-shirts by Prince George. Plus, we also learned about the global wholesale strategy.

Paul Adrian, former Global Marketing Director of King of Shaves, told us how international markets account for the overwhelming majority of sales of his hair care brand Mojo Hair.

Lucy Mansdorf Hirom, former Head of Digital Marketing at Selfridges, shed light on luxury goods marketing through online channels.