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The International Discussion

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Neil Kuschel, Europe CEO, Global-e
One size doesn’t fit all – the keys to optimise international conversion rates
From import regulations and sales tax policies, to local payment methods and preferred shipping methods, Global-e Europe CEO Neil Kuschel discussed why online merchants targeting cross-border markets should tailor their offering to the unique characteristics of each and every market – not just the top ones. Neil shared how smart localisation and the ability to easily adjust to changes in regulation and customer preferences worldwide are the key drivers to boost international conversion rates.

Kieran Donovan, Head of Supply Chain, Mountain Warehouse
Building a global customer logistics strategy
International sales now accounts for 30% of Mountain Warehouse’s business. The company recently reported total annual sales of £225.3m. Head of Supply Chain Kieran Donovan shared learnings from building the brand’s global customer strategy. His talk pointed out differences in delivery expectations of e-commerce customers in markets such as Australia, the US and Europe.

Paul Tyce, Country Head UK,
Chinese customers across the regions – understanding the differences is the fifth largest online retailer with 300 million registered members. Paul Tyce, Country Head UK, uncovered buying trends and habits from across China’s many different regions. He also provide tips on maximising partnerships with platforms such as

Chris Moore, Executive Vice President, ROAD iD
The US brand choosing the UK as its first international market
Fast growth American business ROAD iD, which sells wearable ID for runners and cyclists, has its sights set on Britain as its first dedicated international market. The company’s Executive Vice President Chris Moore explained the attractiveness of the UK market to a US brand, and shared the company’s long term international expansion plans.

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