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The Luxury Discussion




The Luxury Discussion featured talks from Frances Card (Luxury Consultant) and Dolly Jones (Digital Strategy Director, Conde Nast Digital).

With a career in the fashion business spanning over two and a half decades, Frances Card has worked with luxury retailers and brands such as MATCHESFASHION.COM, Liberty, Tusting, Amanda Wakeley, Farfetch and Harvey Nichols. She is widely respected for her understanding of the luxury customer, helping businesses to delight and engage them. Frances will be sharing how brands, through digital, can emulate the emotion of shopping in a luxury store.

After establishing BRITISH VOGUE’s online presence, in 2015 Dolly Jones moved into a strategic role at Conde Nast Digital, overseeing the online development of Conde Nast Britain’s titles. Her editorial background puts her in good stead for understanding how luxury customers respond and react to content. With a plethora of social media channels available, we will hear Dolly’s opinions on where and how premium and luxury brands should communicate online.