The road to profitability
Date: Tuesday 5th March 2019
Time: 08.30am – 11.00am
Location: Central London
This roundtable discussion, featuring two insight led presentations, will offer directors from fashion and beauty businesses the opportunity to benchmark or re-evaluatetheir profitability strategies against that of others.
This event is for founders, managing directors, e-commerce directors, commercial directors, operations directors from fashion and beauty brands.
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CLAIRE MUIR, COMMERCIAL DIRECTOR, SEKO
Refining fulfilment operations to maximise profitability
Seko Logistics are an award winning logistics provider. They’ve worked with retail and consumer brands such as Reiss, Cath Kidston and Birchbox. Commercial Director Claire Muir will be unveiling the main fulfilment pricing models used by fashion and beauty businesses and quick wins which brands can implement with their current warehousing set up to improve profitability.
CHRIS SIMPSON, DIRECTOR OF DIGITAL, MORE2
Tried and tested strategies to improve customer profitability
Details to follow
FROM THE HOST
By Leon Bailey-Green, Founder and Director, Upper Clash
The road to profitability – and the strategy for staying there – is unique to every fashion and beauty brand. Other than early stage losses, there is no profitability normal.
A brand’s urgency in relation to reaching, maximising and maintaining profitability may be determined by various factors not limited to age, ambitions, access to cash and ethics.
Decade old luxury label Victoria Beckham reported a loss of £10.2m, in its most recent accounts, on a revenue of £42.5m (a rise of 17%). The company isn’t aiming to turn this around immediately, instead expecting to reach break even in the medium term. Their eye, seemingly, is on the long term prize of building a brand that lasts generations.
Elvis & Kresse, a sustainable luxury accessories brand, puts ethics above making money. Whilst most businesses encourage customers to make multiple purchases, Elvis & Kresse wants customers to be more to why, and how much, they buy, putting sustainability before sales. 50% of profits from its fire hose range is donated to the Fire Fighters Charity. Kresse Wesling, the brand’s co-founder recently spoke at an Upper Clash event.
Although every brand is on its own journey, it is important for leaders of growing fashion and beauty brands to understand how similar businesses are approaching profitability at their current stage.
The breakfast gathering will take place on March 5th 2019, from 08.30am, in a private dining room at a central London location. To request an invitation use the form below.
As well as taking time to hear from some of the leaders in the room about their path to profit, we will also discuss market and operational challenges that impact making a return.
Should you only enter international markets where profitability in the medium term is in sight? Or is it important to forgo profit to establish one’s brand? Particularly important considerations for the many premium and luxury brands who see the potential of targeting Chinese customers.
How does direct-to-consumer vs working with retail partners compare for short, medium and long term profitability?
Is it even right to look at profitability by channel? As Angela Ahrendts, Senior Vice President of Retail at Apple told Vogue Business “You can’t just look at the profitability of one store or the profitability of one app or the online business. You have to put it all together: one customer, one brand.”
What are the signs of growing the team too quickly? And, too slowly?
These are all things I am looking forward to discussing with directors at this event.
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