From measuring the return on influencer campaigns, to working with social media stars popular with China’s luxury customers, and structuring business and financial deals with celebrities, the panel discussed navigating brand-influencer relationships.
THE PANEL
Hugo Taylor, Co-Founder and Creative Director, Taylor Morris Eyewear
Dahlia Shaffer, Brand Media Director, Lipsy
Raf McDonnell, Founder, Talent & Brands
Lucy Yates, Senior Brand Partnerships Manager, ShopStyle Collective
Adam Knight, Tong Digital
Russ Powell, Red Hot Penny
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