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Return on Influencers

From measuring the return on influencer campaigns, to working with social media stars popular with China’s luxury customers, and structuring business and financial deals with celebrities, the panel discussed navigating brand-influencer relationships.


Hugo Taylor, Co-Founder and Creative Director, Taylor Morris Eyewear

Dahlia Shaffer, Brand Media Director, Lipsy

Raf McDonnell, Founder, Talent & Brands

Lucy Yates, Senior Brand Partnerships Manager, ShopStyle Collective

Adam Knight, Tong Digital

Russ Powell, Red Hot Penny

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