Format: Roundtable Presentations
Date: Tuesday 4th June 2019
Time: 08.30am – 11.00am
Location: Central London
To request a place at this breakfast use the form below.
Reaching suburban Chinese customers – James Campbell, Tong
Are brands losing out by not specifically targeting suburban Chinese customers? James Campbell, co-founder of Tong Digital, will be sharing statistics on the opportunity that lies outside of China’s main cities. He will share insight the cultural differences between the country’s urban and suburban shopper, and provide tips for reaching the latter.
Treating the long tail as one market – Neil Kuschel, Global-e
It’s natural for brands to focus marketing efforts on the top 10 countries driving sales, but Neil Kuschel, CEO Europe of Global-e, will explain why brands are losing out by not working specifically to target the long tail. When viewed as a collective the countries outside of a brand’s top 10 often comprises the largest driver of revenue. Neil will present examples of strategies brands have put in place to drive sales from long tail markets.
Customer delivery expectations in growth markets – Laetitia Arfi, APG Ecommerce
Understanding local logistics and delivery requirements is a must when pushing for sales in new markets. Laetitia Arfi, Director at APG Ecommerce, will talk through customer delivery expectations in four countries/regions where UK brands are seeing an increase in sales: Israel, Middle America, Australia and the Middle East.
Request a place at this event.
This event is for senior marketing, e-commerce, international and logistics professionals working for retailers and brands. No agencies or suppliers.