ONLINE

DTC Founders Meeting

TUESDAY 8TH JUNE, 2PM (ONLINE)


This private meeting has taken place.

The Chatham House Rule applies.


AGENDA

At this meeting founders of consumer retail brands will discuss the reasoning behind their direct-to-consumer vs retailer partner strategy, and share thoughts on the value derived from investing in PR campaigns.

Balancing routes to market: Direct-to-consumer E-Commerce VS Retail Partners

Find out from other founders why they’re hyper focused on growing sales through their own direct-to-consumer e-commerce channel, and hear from others whose priority it is to get their brand stocked by supermarkets and multi-brand retailers.

We will be joined by founders with products in major and independent retailers, as well as those who have honed driving sales through e-commerce.

Getting value from PR: In-house, agency or freelancer?

Justifying PR spend can be difficult when other forms of marketing can better demonstrate a return on investment. Nevertheless, every founder has to explore a PR strategy for their brand.

Talk to other founders about your experiences with PR – whether you’ve used an agency, hired someone in-house, taken on a freelancer or done it yourself.

Find out from other founders what value they’ve had from PR campaigns be it a spike in sales, attention from investors or credibility with consumers.