All participants must be present on camera.
Thursday 30th March 2023
3pm – 4pm
Retention rules over acquisition. Post-purchase comms have the power to draw customers back in, cross sell and up sell.
If you want new ideas on getting that next purchase and reactivating lapsed customers this session is for you.
You will be in discussion with founders and marketing leaders, swapping notes on e-commerce customer retention.
We’ve invited experts to offer insight on getting that next purchase, designing a post-purchase mail journey, using SMS as a communications channel and the role physical mail can play in winning back customers.
Learn about modern tactics that you might be missing out on and ask our experts your burning questions on all things email, CRM, direct mail and retention.
“I will be interviewing mail and CRM experts in a quick-fire round, before taking your questions and chairing a group discussion on customer retention by mail. Join me, and your founder and marketing peers, in this online meeting to share successes, ideas and opinions.”
Host at UPPER CLASH
Hannah Spicer runs a CRM and email marketing consultancy that specialises in working with premium and luxury fashion and beauty brands. Previous clients include Olivia von Halle, The Fold and Ancient + Brave. She enjoyed a career in house at retailers including Harvey Nichols, Monica Vinader and Kurt Geiger.
Daniel Dunn is the co-founder of Paper Planes. The business takes direct mail into the modern digital era. Brands can use Paper Planes to trigger the sending of personalised direct mail when a customer journey event is triggered, a vital tool in the game of retention.
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This session is open to retailers and brands only. By submitting this form you understand that your data may be shared with our sponsors (APG, Gate One) who may contact you.