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The Cost of Collabs: Deals, De-influencing


All participants must be present on camera.



Wednesday 19th April 2023
3pm – 4pm


Working with influencers and celebrities can take your brand to a new audience, but there are costs to such collaborations.

We’ve invited experts to shed light on what brands should really be paying for deals with high-profile ambassadors, and the reputational price of de-influencing.

Deals need to be fair for both the brand, and the celebrity or influencer, whether it’s a one off social media post, or a long-term product collaboration.

We’ll be asking our experts for a guide on costs, for various bands of ambassadors and entertainers, in today’s market.

Get peace of mind that you’re paying a reasonable rate and understand the investment necessary for a celebrity endorsement.

How to get the most out of partnerships, ideas for structuring deals and negotiating tips will all be covered too.

De-influencing, the practice of social media stars telling their followers what not to buy, may be a fleeting trend but if it’s here to stay what can you do to prepare for such an attack on your brand? Ask the experts.


“I will be interviewing influencer and celebrity partnership experts in a quick-fire round, before taking your questions and chairing a group discussion. Join me, and your founder and marketing peers, in this online meeting to share successes, ideas and opinions on working with high profile ambassadors.”

Leon Bailey-Green

Leon Bailey-Green



Rafael McDonnell has over 20 years of experience working with the biggest names in music, entertainment and brands. His company Talent & Brands secures celebrity and social talent for brand campaigns, from global A-list superstars to local content creators. Raf has brokered partnerships for the likes of Amazon, Amanda Holden, Yoox, Ben Sherman, Myleene Klass, Deliveroo, Sue Perkins and a host of TikTok content creators.

Andy Barr is Co-Founder of 10 Yetis Digital, a full service digital marketing agency that has worked with brands such as Superdry, National Trust, the NHS, MyProtein and Biofreeze on influencer campaigns. He is also regularly referenced in the media for his thoughts on influencer marketing and the fees that influencers can command.


This session is open to retailers and brands only. By submitting this form you understand that your data may be shared with our sponsors (APG, Gate One) who may contact you.