RETAIL COMMERCE DISCUSSION, Episode 3
Fashion Stock & Sales

ON THIS PAGE
HIGHLIGHTS – Competition: Reacting to discounting in the market 2.18 mins
HIGHLIGHTS – Discounting: Acquiring new customers 1.34 mins
HIGHLIGHTS – Marketplaces: Channels for fashion stock 1.31 mins
HIGHLIGHTS – Storage: Holding stock for S/S21 1.34 mins
HIGHLIGHTS – Supply: Delays to hit A/W season 1.29 mins
HIGHLIGHTS – Stockists: Relations between brands and retail partners 1.33 mins
FULL – Our edit of the Retail Commerce Discussion #3 17.30 mins

SPONSORS
WorldFirst, The smartest way to collect, convert and transfer money globally
Seko Logistics, Global Logistics, Freight & Delivery Experts
Verb Brands, Luxury digital marketing agency

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For this conversation we were joined by leaders from Brand Alley, Air & Grace, Black White Denim, Seko Logistics, WorldFirst, Verb Brands and Bunty Stokes.

If you’d like to be considered for a future discussion contact us here.


HIGHLIGHTS – Competition: Reacting to discounting in the market 2.18 mins

Rob isn’t sure fashion retailers with stores will go into massive discount as soon as they reopen. Claire B explains her brand won’t join in with discounting but there will be some promotions. Claire M mentions the importance of marketing teams informing fulfilment centres of discounting plans. Referring to premium and luxury brands Chris warns against discounting entry level products.

HIGHLIGHTS – Discounting: Acquiring new customers 1.34 mins

Jo discusses losing margin by going into sale during lockdown, but ponders on potential benefits. Chris talks about converting sale customers into long term brand supporters. Claire B explains the reasoning behind her brand’s 40% off promotion.

HIGHLIGHTS – Marketplaces: Channels for fashion stock 1.31 mins

Bunty explains the benefits of using private sale retailers, such as Brand Alley. Armine discusses currency complications when dealing with international marketplaces.

HIGHLIGHTS – Storage: Holding stock for S/S21 1.34 mins

Claire M explains the dilemma of having stock which costs money to store but will lose money if sold. Bunty and Rob offer opinions on holding back stock for spring/summer 2021.

HIGHLIGHTS – Supply: Delays to hit A/W season 1.29 mins

Rob explains why Brand Alley is anticipating receiving more fashion stock, from its brand partners, over the next six months. Jo is concerned about the supply chain, with thoughts on Autumn/Winter delays and cancellations, Claire B agrees.

HIGHLIGHTS – Stockists: Relations between brands and retail partners 1.33 mins

Bunty, Jo and Claire discuss the relationship between brands and their retail stockists, stressing the importance of communication.

FULL – Our edit of the Retail Commerce Discussion #3 17.30 mins

In this video we’re joined by leaders from Brand Alley, Air & Grace, Black White Denim, Seko Logistics, WorldFirst, Verb Brands and Bunty Stokes.

Music: Fat Caps by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/