RETAIL COMMERCE DISCUSSION, Episode 4
Cross Border E-Commerce

ON THIS PAGE
HIGHLIGHTS – Livestreaming in China: A modern day QVC? 1:50 mins
HIGHLIGHTS – Untapped Markets: Middle East, Singapore and more 2:13 mins
HIGHLIGHTS – Currency Fluctuations: The impact on margins 2:25 mins
HIGHLIGHTS – JD, Tmall, Little Red Book: Where to start in China 2:33 mins
HIGHLIGHTS – Drive & Collect: Popular in China and Australia 1:10 mins
HIGHLIGHTS – Delivery Capacity: Forecasting Covid-19 surcharges 1:58 mins
HIGHLIGHTS – Growth Plans: Strategy for international customers 1:06 mins
HIGHLIGHTS – Tax & Customs: Using partners to save time and money 1:28 mins
FULL – Our edit of the Retail Commerce Discussion #4 23:24 mins

SPONSORS
WorldFirst, The smartest way to collect, convert and transfer money globally
APG Ecommerce Solutions – Cross-border e-commerce delivery
Tong Digital – Chinese social commerce agency

FOLLOW & SUBSCRIBE


For this conversation we were joined by leaders from Miller Harris, Tong Digital, APG Ecommerce Solutions, WorldFirst and David Williams.

If you’d like to be considered for a future discussion contact us here.


HIGHLIGHTS – Livestreaming in China: A modern day QVC? 1:50 mins

Adam talks about the Livestreaming trend in China, and speaks of “influencer houses” where key opinion leaders broadcast (and sell) to their audiences in different rooms, with the resulting e-commerce orders being picked and packed in a warehouse on the lower ground floor.

HIGHLIGHTS – Untapped Markets: Middle East, Singapore and more 2:13 mins

David offers advice about choosing which markets to enter and says any efforts can’t be half hearted. Laetitia talks about the success fast fashion brands are seeing in Middle East markets, as the pandemic has driven a growth in first time e-commerce buyers. Armine reveals the lesser considered markets for cross border e-commerce including Singapore.

HIGHLIGHTS – Currency Fluctuations: The impact on margins 2:25 mins

Leon recalls the growth of cross border e-commerce for UK based retailers following the fall in sterling in 2016. Armine explains the UK’s official exit from the European Union, and the ongoing Covid-19 pandemic, has caused a fluctuation in currency which risks eroding profit margins. David talks about the importance of macroeconomics when choosing which markets to target for cross-border shoppers.

HIGHLIGHTS – JD, Tmall, Little Red Book: Where to start in China 2:33 mins

Adam discusses the emergence of new platforms which give brands an alternative to JD and Tmall, as a route to reaching Chinese customers. Little Red Book and Kuaishou are cited as ones to watch. He discusses the approach brands should take to build up their profile in China. Steven talks about the competition these platforms are providing to the bigger players, and how they differentiate.

HIGHLIGHTS – Drive & Collect: Popular in China and Australia 1:10 mins

Laetitia and Adam discuss the success of drive and collect, a contactless pick-up experience where items are placed in the boot of the customer’s car, in Australia and China. Will it catch on globally and remain a fixture after the Covid-19 pandemic?

HIGHLIGHTS – Delivery Capacity: Forecasting Covid-19 surcharges 1:58 mins

Laetitia provides an update on air freight capacity for international e-commerce deliveries. She also reveals the countries which remain a challenge to ship orders to and says APG Ecommerce Solutions is helping retailers plan logistics budgets by forecasting Covid-19 surchages.

HIGHLIGHTS – Growth Plans: Strategy for international customers 1:06 mins

Steven talks about adapting marketing budgets and expansion plans for Miller Harris. From his experience at various businesses David reveals the typical percentage of traffic generated from cross border shoppers, and says any brand serious about growth needs an international strategy.

HIGHLIGHTS – Tax & Customs: Using partners to save time and money 1:28 mins

Laetitia asks Armine, who as well as working for WorldFirst runs his own e-commerce business, about the complexities of tax and customs for cross border sales. He stresses the importance of working with experts to manage calculations. David agrees saying it’s vital to work with technology partners that manage cross border tax, customs and duties.

FULL – Our edit of the Retail Commerce Discussion #4 23:24 mins

In this video we’re joined by leaders from Miller Harris, Tong Digital, APG Ecommerce Solutions, WorldFirst and David Williams.

Music: Fat Caps by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/