RETAIL COMMERCE DISCUSSION, Episode 1 Coronavirus
ON THIS PAGE FULL – Upper Clash edit of the Retail Commerce Discussion 34 mins HIGHLIGHTS – China e-commerce sales and tactics 2 mins HIGHLIGHTS – Fashion stock for the wrong season 1 min HIGHLIGHTS – Haircare and cosmetics sales trends in lockdown 1 min HIGHLIGHTS – Magento 2 deadline for UK retailers 1 min HIGHLIGHTS – Social distancing in e-commerce warehouses 3 mins
SPONSORS Seko Logistics, Global Logistics Freight & Delivery Experts Tong Digital, Powering Chinese Social Commerce The Designlab, Creative Design & Digital Agency
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FULL – Upper Clash edit of the Retail Commerce Discussion – 34 minutes
Seven leaders from the UK’s fashion and beauty industry joined Upper Clash for a video meeting. They discussed the impact of the Coronavirus (Covid-19) pandemic on brands, as well as sharing books they are reading in lockdown.
— HIGHLIGHTS – China e-commerce sales and tactics – 2 minutes
Adam reveals tactics brands are using in China to get people into stores, and gives an example of ‘contactless’ shopping. Claire talks about the rise in Chinese shoppers turning to UK e-commerce retailers for beauty products.
HIGHLIGHTS – Fashion stock for the wrong season – 1 minute
Melissa discusses the impact on marketing timelines for Johnstons of Elgin. Karen opines fashion stock woes for brands. Paul reveals retailers wanting to stock up on cosmetics.
HIGHLIGHTS – Haircare and cosmetics sales trends in lockdown – 1 minute
Lorna reveals the haircare products selling during lockdown. Claire explains how direct-to-consumer beauty brands are performing. Paul comments on the demand for hand sanitiser.
HIGHLIGHTS – Magento 2 deadline for UK retailers – 1 minute
Kevin reveals the percentage of UK retailers yet to upgrade to Magento 2. Melissa explains the benefits of upgrading.
HIGHLIGHTS – Social distancing in e-commerce warehouses – 3 minutes
Claire explains the real complexities in implementing social distancing at e-commerce fulfilment warehouses. Karen ponders the effects of brands cancelling stock from suppliers.
Music: Fat Caps by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/