Investable Marketing
Wednesday 15th May 2024. 3.00pm - 7.00pm. Central London.
Request an invitation using the form below
SPONSORS
Q&As with marketing, e-commerce and investment experts. Join us to hear about…
Customer acquisition economics that make brands attractive to investors.
The effectiveness of lesser-used paid-ad channels like Reddit, Pinterest and LinkedIn.
Getting the best return-on-investment from digital sampling and offline advertising.
Photos from a previous event.
CHAIR/HOST
Leon Bailey-Green, Producer, Upper Clash.
AGENDA & EXPERTS
3.00pm - ARRIVALS
Enjoy pastries and coffee on arrival, and take time to network with fashion, beauty and luxury brand leaders.
3.30pm - Q&A DISCUSSION
Take a seat as we ask our expert panellists to share expertise and answer your questions.
SHAUN MEASDAY, VIVOBAREFOOT
An expert in e-commerce trading strategy, Shaun leads performance marketing and e-commerce at footwear brand Vivobarefoot. He brings to the conversation extensive digital marketing and growth experience, having previously developed strategies that propelled brands like Pure Electric and Pukka Herbs to success. Notably, he spearheaded a tenfold increase of the global marketplace business for the latter.
- The evolving digital marketing landscape for brands
- Modern approaches to attribution and calculating ROI
- Marketplace Dynamics: Balancing growth and sales cannibalisation
SIMON HALL, SKYWIRE LONDON
In addition to supporting major venture capital and private equity firms in assessing e-commerce businesses, Simon and his team at Skywire London specialise in assisting luxury, fashion and lifestyle brands with customer acquisition and retention strategies. With prior experience leading digital efforts at brands like La Perla and Agent Provocateur, his agency has successfully collaborated with notable brands such as Me + Em, et al, Cordings and Really Wild.
- Shifting budget to Pinterest, Reddit, LinkedIn - Pros and Cons
- Reducing reliance on core channels; How to achieve acquisition diversity
- New trends in performance marketing and consumer brand investment
GRACIA AMICO
Having worked at companies like Hobbs, Burberry, Closer Pets and managing digital strategy for the portfolio companies of private equity firm Sun Capital Partners, Gracia brings extensive experience in growing consumer and e-commerce businesses. She is frequently sought out by private equity, venture capital and corporate advisory firms to conduct due diligence reviews on potential investments.
- Marketing economics investors find attractive
- Balancing 'brand marketing' with 'performance marketing'
- The investor landscape for fashion and beauty brands
4.30pm - BREAK
Indulge in sandwiches and coffee during this break, and mingle with fellow attendees.
4.45pm - SPOTLIGHT
A short segment featuring insights from our sponsors.
International expansion
Understanding carrier economics
Delivery thresholds
Maximising marketing conversion
Marketing justification
Methodologies for validating spend
5.00pm - Q&A DISCUSSION
A continuation of the conversation on investable marketing.
PAUL NEWTON, JHET
With over 20 years of experience in the print and offline advertising industry, Paul has partnered with numerous growth brands like Craft Gin Club, Smol and Vivere to drive customer acquisition through leaflet swaps and direct mail campaigns. Through his new venture, JHET, he offers a performance-based trial campaign boasting 'guaranteed success or your money back'.
- How JHET guarantees a return on offline marketing (or your money back)
- Direct mail, insert partnerships or programmatic mail; Choosing the right strategy
- Maximising response rates from print creatives
TOBY EVANS, SOPOST
Integrated across channels where potential customers consume content, SoPost provides a digital sampling solution that enables brands to capture data and send customers samples of selected products. Placing samples directly into the hands of target audiences creates additional touchpoints that can lead to increased conversion rates.
- Making paid-ad campaigns more effective with product sampling
- Expectations for response rates
- Reactivating lapsed customers through sampling
6.00pm - NETWORKING
Stay around for drinks and canapés, where you can connect after an afternoon of insightful discussions.
7.00pm - CLOSE
REQUEST AN INVITATION
This event is invitation only. Your place is only secured upon confirmation from us. Complete this form and we will be in touch.