Investable Marketing
This event took place on Wednesday 15th May 2024.
SPONSORS
WHAT WE DISCUSSED
- The evolving digital marketing landscape for brands
- Modern approaches to attribution and calculating ROI
- Shifting budget to Pinterest, Reddit, LinkedIn
- Reducing reliance on core channels; How to achieve acquisition diversity
- Marketing economics investors find attractive
- Balancing 'brand marketing' with 'performance marketing'
- Direct mail, insert partnerships or programmatic mail; Choosing the right strategy
- Maximising response rates from print creatives
- Making paid-ad campaigns more effective with product sampling
- Reactivating lapsed customers through sampling
PHOTOS
EXPERTS
SHAUN MEASDAY, VIVOBAREFOOT
An expert in e-commerce trading strategy, Shaun leads performance marketing and e-commerce at footwear brand Vivobarefoot. He brings to the conversation extensive digital marketing and growth experience, having previously developed strategies that propelled brands like Pure Electric and Pukka Herbs to success. Notably, he spearheaded a tenfold increase of the global marketplace business for the latter.
SIMON HALL, SKYWIRE LONDON
In addition to supporting major venture capital and private equity firms in assessing e-commerce businesses, Simon and his team at Skywire London specialise in assisting luxury, fashion and lifestyle brands with customer acquisition and retention strategies. With prior experience leading digital efforts at brands like La Perla and Agent Provocateur, his agency has successfully collaborated with notable brands such as Me + Em, et al, Cordings and Really Wild.
GRACIA AMICO
Having worked at companies like Hobbs, Burberry, Closer Pets and managing digital strategy for the portfolio companies of private equity firm Sun Capital Partners, Gracia brings extensive experience in growing consumer and e-commerce businesses. She is frequently sought out by private equity, venture capital and corporate advisory firms to conduct due diligence reviews on potential investments.
PAUL NEWTON, JHET
With over 20 years of experience in the print and offline advertising industry, Paul has partnered with numerous growth brands like Craft Gin Club, Smol and Vivere to drive customer acquisition through leaflet swaps and direct mail campaigns. Through his new venture, JHET, he offers a performance-based trial campaign boasting 'guaranteed success or your money back'.
TOBY EVANS, SOPOST
Integrated across channels where potential customers consume content, SoPost provides a digital sampling solution that enables brands to capture data and send customers samples of selected products. Placing samples directly into the hands of target audiences creates additional touchpoints that can lead to increased conversion rates.