Date: Thursday 3rd December 2026
Time: 3.00pm - 5.30pm
Location: Bank, London
Register to attend using the form below.
Why can some brands command higher prices than their competitors?
Join consumer brand leaders for a roundtable discussion featuring expert insights into what drives premium pricing and how to build that same power. Plus, the rules brands need to follow to ensure their pricing and promotional claims comply with the law.
SPEAKERS
Caroline Cookson is the founder of Cookson Partners, where she advises challenger consumer brands on pricing strategy. She will present the principles behind stronger pricing and successful price increases.
Understand where your brand sits against the market and whether your customers can tolerate a higher price point.
Hear why customers will pay more for one brand over another of comparable quality.
Learn how successful brands plan and execute price increases while protecting demand and commercial relationships.
Pricing has a disproportionate influence on the economics of a consumer brand. Even a relatively small increase in realised selling price can materially improve margin and profitability, but the decision to charge more carries consequences for demand, customers and retail partners.
In this presentation, Caroline will share how the strongest consumer businesses approach pricing decisions, what it takes to elevate a brand’s perceived value to support higher prices, and the process behind making a successful increase.
Kelly Saliger is a partner at law firm CMS, supporting beauty, wellness, longevity and pharmaceutical businesses. In a short presentation, she will explain legal requirements behind consumer pricing and promotional claims.
Get clear on what the law requires around RRPs, previous selling prices and promotional savings claims.
Know who can scrutinise your pricing, what you may need to substantiate and what happens if you can't.
Identify what needs to be documented and retained, and the internal checks needed to keep pricing and promotions compliant.
RRPs, previous prices and savings claims may be familiar parts of selling to consumers, but the legal rules governing how they can be used are often less well understood.
In this 15 minute presentation, Kelly will give founders a quick overview of the pricing laws they need to know, where common practices can fall outside those requirements, and how to ensure the business has the evidence and internal controls needed to support pricing claims it makes to customers.
SPONSORS
REGISTER