Revenue Rules
This event took place on Tuesday 3rd October 2023.
A roundtable-like discussion on turning excess stock into cash, de-risking losses from e-commerce returns and finding new retail revenue streams.
Photos
Speakers
ANNA CUSDEN, MANAGING DIRECTOR, LOOK FABULOUS FOREVER
In June of this year make-up brand Look Fabulous Forever acquired their manufacturer Creative Cosmetics. As well as the cost-profit efficiencies that will be driven as a result of vertical integration, the company also has plans to derive new revenue by producing cosmetics for other brands.
PRIYA DOWNES, FOUNDER, NUDEA
Warehousing costs for products with no immediate prospect of generating revenue can leach money out of a business. Underwear brand Nudea wanted a solution to get value out of its surplus stock, so in the summer of this year they launched ‘secret boxes’. Customers order by size and receive a box featuring a mix of styles.
CIAN WRIGHT, PARTNERSHIPS, SWAP COMMERCE
Most online retailers ask customers to place a new order if they want to exchange a purchase, but issuing a refund for the initial purchase leaves them vulnerable to losing the sale to another brand. Swap Commerce is helping brands implement exchanges and store credit, ensuring money stays in the business and that they keep the sale.
DAVID SILLERY, HEALTH & BEAUTY DISTRIBUTION EXPERT
Excess inventory will always be an area that needs addressing for consumer retail brands. It can be driven by the need to inject cash into the business, to shift past season stock or to clear discontinued ranges. David works with health and beauty brands to find solutions that best protect their brand image and integrity. Distribution channels include traditional discount retailers (such as TK Maxx), online retailers, TV shopping and mail order.