STATISTICS
STATISTICS
A curation of retail, e-commerce, marketing, customer experience and circularity stats revealing trends in the fashion, beauty and luxury industries.
Last update: April 2024
E-COMMERCE
Internet sales as a percentage of total retail sales: 25.5% (Q3 2023).
Marketers believe UGC images are most trusted (33%), followed by professionally shot images (24%).
32% of brands offer free shipping on all orders.
56% of online shoppers have returned an item in the last year.
Brands see a 60% higher completion rate when users upload a selfie for AI skin analysis.
CIRCULARITY & SUSTAINABILITY
70% of respondents claimed to routinely checking a company's eco-credentials, with 15% admitting to never doing so.
21% of participants indicated that low resale prices made them more inclined to discard items rather than resell them.
Clothing sector worth £1.22bn to UK ‘Recommerce’ economy.
Conscious products on Farfetch attract a 10% higher conversion rate.
22% of consumers buy pre-owned to access items normally out of financial reach.
79% of shoppers would consider sustainable delivery, but only 7% are willing to pay more for them.
Consumers reported 14% of orders used too much packaging in 2023, compared to 41% in 2016.
46% of Farfetch customers sold a fashion item in 2022, compared to 22% in 2021.
27% of Farfetch customers purchased at least one conscious product in 2022, compared to 16% in 2021.
RETAIL
46% of high net worth individuals prefer to buy luxury goods in a physical store.
69% of 20-somethings say it’s important to spend on cosmetics and toiletries even when times are tough.
83% of 18-34 year olds describe luxury as "Affordable".
Miu Miu tops Q3 2023 Lyst index.
MARKETING & SOCIAL MEDIA
46% of customers have made social media influenced purchases.
43% of people think promotional offers based on browsing history makes them spend more.
25% of marketing budgets are allocated to influencer marketing.
6.9% - The average engagement rate for creator-brand content in the fashion category. Beauty: 3.1%.
Siren eyes is the top TikTok beauty trend of 2023.
Ceramide mentions increase 46% in online conversations.
CUSTOMER EXPERIENCE
46% of customers prefer post purchase communications to come from the brand, not delivery provider.
Charlotte Tilbury scores top (80%) in online experience audit.
81% of customers are more likely to shop again with a retailer following a positive return experience.
72% of luxury customers want virtual try-on. 34% would use it for clothing, 20% for jewellery.
42% want eco-friendly packaging, but... Not at the expense of keeping costs down.
52% of customers are not willing to pay for returning clothing items that do not fit.
MAKIP
26% of Brits have switched from a brand they were loyal to due to the introduction of paid returns.
EMARSYS
43% of dissatisfied customers will not share any feedback. These are ‘quiet critics’.
The statistics featured are sourced externally. You are encouraged to verify the information independently for accuracy. Inclusion does not imply endorsement of companies referenced.