Beyond Trending
This event took place on Wednesday 26th March 2025.
An exchange of ideas on maximising campaign spikes and viral moments, learning from celebrity brands, and sustaining media interest.
PHOTOS
PANEL
Ruth Bewsey, Co-Founder and Creative Director of Daisy Jewellery, a high quality jewellery brand founded in 2009. From the iconic Chakra Collection in 2010 to collaborations with Estee Lalonde, Polly Sayer and Shrimps, Daisy Jewellery has built a reputation for creating timeless pieces with meaning. Ruth shared how she transformed early viral moments into a thriving, long-term business, offering insights from a founder who has mastered the art of staying relevant.
Laura Merritt, Co-Founder of Merritt Tate, leads a contemporary communications consultancy that works with brands such as Peachy Den, Sandqvist, Daphine, WORME, Universal Works and many more. With over a decade of experience in luxury and commercial brand communications, Laura uncovered the strategies that keep her clients in the press, and why some brands capture attention while others struggle to get noticed.
Joel Bjarni Marlinarson, Founder of Coldest Creative, is a content creator and social strategist known for sharing insights on modern brand marketing with over 50,000 followers on TikTok. He has collaborated with major brands including Abercrombie & Fitch, Chicken Shop Date and M&S on content creation and social strategy. Joel shared insights on the dos and don'ts of brands engaging with viral trends, and why even celebrity-led brands must work hard to capture and sustain attention.