Beyond Trending
Wednesday 26th March 2025.
4.00pm - 7.00pm.
Central London.
THIS IS AN INVITATION-ONLY EVENT. REQUEST AN INVITATION USING THE FORM BELOW.
Join consumer brand founders and marketers at this roundtable discussion to exchange ideas on maximising campaign spikes and viral moments, learning from celebrity brands, and sustaining media interest.
SPEAKERS
Ruth Bewsey, Co-Founder and Creative Director of Daisy Jewellery, a high quality jewellery brand founded in 2009. From the iconic Chakra Collection in 2010 to collaborations with Estee Lalonde, Polly Sayer and Shrimps, Daisy Jewellery has built a reputation for creating timeless pieces with meaning. Ruth will share how she transformed early viral moments into a thriving, long-term business, offering insights from a founder who has mastered the art of staying relevant.
Laura Merritt, Co-Founder of Merritt Tate, leads a contemporary communications consultancy that works with brands such as Peachy Den, Sandqvist, Daphine, WORME, Universal Works and many more. With over a decade of experience in luxury and commercial brand communications, Laura will uncover the strategies that keep her clients in the press, and why some brands capture attention while others struggle to get noticed.
TALKING POINTS
ENGAGING AN INFLUX OF NEW FOLLOWERS
Going viral after a campaign or influencer mention is exciting, but beyond that initial surge, brands need strong strategies to convert fleeting interest into lasting loyalty. The challenge is turning new followers and newsletter subscribers into repeat customers and long-term advocates rather than one-time buyers.
LESSONS FROM CELEBRITY FOUNDED BRANDS
Celebrity and influencer brands start with a built-in audience of devoted followers, while those without a famous face must work harder to gain attention. Some have successfully transformed fame-fuelled hype into sustainable businesses, while others have struggled. Their successes and failures offer valuable lessons for all on brand building.
KEEPING THE MEDIA INTERESTED
Journalists are quick to cover new brands and product launches, but sustaining media attention beyond that first wave requires creativity and persistence. Understanding what keeps the press engaged can help ensure your brand remains relevant and newsworthy long after the initial hype fades.
TIMINGS
4.00pm - Arrival: Coffee & Cakes
4.30pm - Roundtable Discussion
6.00pm - Networking: Drinks & Canapes
7.00pm - Close
REQUEST AN INVITATION