Picture Profitability
This event took place on Thursday 15th May 2025.
A roundtable conversation on e-commerce profitability.
The session
Q&A with Rachel Glynn, Signet Jewelers
Talk by Karl O'Brien, StoreHero
Group Discussion, moderated by Leon Bailey-Green, Upper Clash
Discussion points
Identifying hidden costs that impact accurate profitability calculations
How definitions of profit can shift under different business conditions
Weighing the pros and cons of reducing operational and partner costs
Which profitability metric matters most: purchase, product or customer?
Why marketing campaign data provides only a partial view of value
Assessing the profit contribution of an e-commerce tech stack
Uncovering the key business activities truly driving growth
And more