Model Internationalisation
This event took place on Thursday 22nd May 2025.
At this roundtable, Yumi Futatsuka, COO of Iles Formula, outlined the luxury haircare company's international strategy and global distribution approach. She was joined by Simon Hall, Strategy Director of Skywire London, the agency leading their digital presence, who shared insights into international e-commerce growth and localised marketing tactics. The session concluded with a discussion among directors from premium and luxury businesses on international expansion.
