Selling Premium
This event took place on Wednesday 31st January 2024. Check out the next event.
Three panel discussions on making brands stand out as premium.
SPONSORS
PHOTOS
AGENDA
This event was chaired by Leon Bailey-Green, Director at UPPER CLASH. LinkedIn.
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SESSION ONE: EXPERIENCE
Integrating an element of service into your retailing and e-commerce experience can help to validate pricing and positioning. We explored virtual consultation, concierge services and personal styling.
Hannah Rashad and Sophia Rashad, Curate Your Style
Curate Your Style offers a range of colour, body shape and personal styling consultation services to customers. Their analysis services have helped over 12,000 customers. Hannah and Sophia shared insight on the value of offering personalised styling services.
Sophia Fairhead, TOSHI
TOSHI is redefining last-mile by turning delivery into a customer experience moment. Luxury brands clients include Chanel, Dior, Jimmy Choo, Dr Barbara Strum and Tiffany & Co. Sophia shared knowledge on the benefits of elevating delivery experiences.
Kellie Hill, Gate One
In an attempt to mimic the personal service provided in-store skincare and make-up brands are increasingly offering customers free virtual consultations. Kellie tested a range of video consultation services and shared her findings.
https://gateoneconsulting.com/
SESSION TWO: EXPANSION
Premium hair-care brand Chāmpo discussed their global growth journey, and our expert partners shared tips on taking a brand international.
Ben Weaver, Chāmpo
Chāmpo is one of the fastest growing businesses in the UK, named in the The Sunday Times Hundred ranking in 2023. Ben Weaver talked through the company's growth and strategy for international expansion.
Sonia Kanjee, International Management Solutions
International Management Solutions, Inc. (IMS) is an accounting, tax and HR firm with over 25 years of expertise in assisting small-to-medium sized European companies in expanding into the United States. Sonia shared guidance on selling to US customers through e-commerce, marketplaces, wholesale and social channels.
Hayley Howes, APG Ecommerce Solutions
APG E-commerce Solutions is an international logistics provider managing cross border deliveries to customers in APAC, Europe, the Middle East, North America and beyond. Hayley offered insight on the growing Australian e-commerce market.
Alison Rocks, Sprint Logistics
3PL firm Sprint Logistics support retailers with their e-commerce fulfilment, warehousing and freight needs. Alison shared solutions for brands looking to fulfil to customers across the EU region.
SESSION THREE: EXCLUSIVITY
This segment offered expertise on leveraging the charm of exclusivity to enhance brand perception through distribution and content strategies.
Antonia Johnstone, Sign of The Times
Sign of the Times is one of the premier luxury fashion resale platforms selling items from brands such as Chanel, Prada, Valentino and Moncler. Exclusivity is inherent in luxury resale, with typically only one of every pre-owned item available. Antonia shared thoughts on how resale is redefining customer perception of luxury brands.
Nicky Valentine, Escentric Molecules and NV Luxury
Nicky is a board level fashion, fragrance and beauty retail expert with 30 years experience in building high growth luxury brands. She is currently working with cult fragrance brand Escentric Molecules. Nicky gave advice on how brands can maintain a feel of exclusivity at the same time as growing distribution channels.
Kate Stephens, Digital Editorial Director
Kate uncovered techniques for effectively pitching products and brands as premium, through the clever use of language across product pages and social channels. She showcased the subtle differences in how luxury brands talk to customers. Kate has led content strategies for brands such as Marie Claire, John Lewis & Partners and Next.