Type Loyal
Tuesday 16th September 2025
2.00pm - 5.00pm
Central London
Join us for a conversation on customer loyalty and retention, featuring Q&As with brand CMO Caroline Finn and VC investor Emily Bullman.
This session is designed for 15-20 consumer brand founders, managing directors, marketing directors and CRM leaders. Request a place using the form below.
RETENTION-LED GROWTH
As acquisition costs rise and consumer sentiment remains unpredictable, brands are betting on loyalty to drive growth. But not all loyalty delivers real value. The real challenge is building retention strategies that protect margins by keeping high-value, full-price customers engaged. This discussion explores how consumer brands create meaningful customer commitment, featuring Q&As with a seasoned CMO and a leading consumer brand investor.
Q&A SPEAKERS
Caroline Finn, Chief Marketing Officer
(Coco & Eve, Augustinus Bader, Noble Panacea)
Caroline brings over 15 years of experience in leadership roles across fashion and beauty, with a strong track record of building marketing and digital functions for global brands. In recent years, she has worked with a number of luxury beauty companies (Augustinus Bader, Medik8, Lyma, Noble Panacea) in both permanent and consultancy capacities, reporting to founders, boards and private equity owners. Caroline has led global marketing teams and driven strategic brand initiatives at scale. In this session she will explore the psychology behind customer retention, building loyalty in competitive markets, and why retention strategies differ for premium and luxury brands.
Emily Bullman, Consumer VC
(JamJar Investments)
Emily is a venture capital investor at JamJar Investments, the firm which backs consumer brands including Wild, With Nothing Underneath, Skin Rocks and Lick. With over a decade of experience in finance and venture capital, she previously held an investor role at True, where she sat on the boards of portfolio brands such as Fable, Bedfolk and Fluus. In this session, Emily will outline the customer retention metrics investors value, why not all loyalty is worth pursuing, and how strong brands earn full-price loyalty.
Leon Bailey-Green, Producer
(Upper Clash)
Leon is the founder of Upper Clash and producer of this event. He will be conducting the Q&As and chairing the group discussion.
SCHEDULE
2.00pm - Welcome & Networking: Tea, Coffee & Savoury Bites
2.30pm - Q&As and Discussion
4.00pm - Post-Discussion Networking: Tea, Coffee & Cakes
5.00pm - Close