Better Forecast

Written By leon bailey

This event took place on Wednesday 2nd July 2025.

ABOUT

This roundtable featured short talks on forecasting strategies and risks, followed by consumer brand founders and marketers engaging in discussion on target setting and projecting sales.

SPONSORS

SHORT TALKS

DAVID LOCKWOOD, THE TAPESTRY AGENCY

David is a former marketing director at Boden, where he managed a £70m budget. In 2018 he co-founded the data insights agency Tapestry, whose clients have included NEOM, Jigsaw and BAM Bamboo Clothing.

  • Comparing forecasting models

  • Factoring in market trends

  • When forecasts miss the mark

ALISON ROCKS, SPRINT LOGISTICS

A business director at Sprint Logistics, Alison supports the company's retail clients and is responsible for structuring and negotiating fulfilment solutions.

  • Keeping your 3PL relationship profitable

  • Under or Over: The fallout

  • What good looks like

 


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