Better Forecast

Written By leon bailey

Wednesday 2nd July 2025.
1.00pm - 3.30pm.
Central London.

Complete the form below to register your interest in attending.

ABOUT

Inside forecasting strategies

Join consumer brand founders and directors at this roundtable lunch (max 15 guests) to explore how brands approach forecasting differently. From the models and data they use, to how they interpret customer behaviour and account for shifting consumer trends. Hear short talks and join an open conversation to learn from others.

SPONSORS

1.00pm - Lunch

1.30pm - Short Talks

2.30pm - Open Conversation

3.00pm - Coffee & Cakes

3.30pm - Close

SHORT TALKS

DAVID LOCKWOOD, THE TAPESTRY AGENCY

David is a former marketing director at Boden, where he managed a £70m budget. In 2018 he co-founded the data insights agency Tapestry, whose clients have included NEOM, Jigsaw and BAM Bamboo Clothing.

Comparing forecasting models
Explore how consumer brands approach forecasting, balancing data with intuition and strategic intent. Learn the methods best suited to your business and get practical tips on interpreting customer segment data to better anticipate buying behaviour.

Factoring in market trends
Learn how leading brands incorporate external signals into their forecasts, including industry shifts, seasonality and consumer sentiment. Understand why trend awareness is essential for accurate projections.

When forecasts miss the mark
Forecasting is never exact. Find out how smart brands respond when projections fall short and what strategies help maintain agility while staying focused on long-term goals.


ALISON ROCKS, SPRINT LOGISTICS

A business director at Sprint Logistics, Alison supports the company's retail clients and is responsible for structuring and negotiating fulfilment solutions.


Keeping your 3PL relationship profitable
Understand how 3PLs structure their pricing models and why your sales projections play a key role in how they allocate space, labour and support. Learn why being unprofitable to your fulfilment partner puts your account at risk, and how to stay in good standing.

Under or Over: The fallout
Explore what happens when your actual volumes land far from your forecast. Get practical guidance on how to work collaboratively with your 3PL to manage the fallout, reduce risks and navigate potential consequences like contract renegotiation or account termination.

What good looks like
Learn how smart brands build trust by communicating forecasts and marketing plans consistently, and by giving early warning when plans begin to shift.




OPEN CONVERSATION

LEON BAILEY-GREEN, UPPER CLASH

Leon will be moderating an exchange of ideas on forecasting challenges. Hear from others to validate your approach, identify blind spots and find smarter ways to forecast.


Planning through uncertainty

  • How do you respond when you're momentarily down on forecast? Stick to the plan, pivot or push harder?

  • Scenario planning: Is your business ready to react if you miss or exceed targets?

The balance between instinct and AI

  • How much does gut instinct still shape your forecasting decisions?

  • What AI tools or models are others actually using — and trusting?

Paid media dependence

  • Are you increasing ad spend just to hit your forecast?

  • Is your model too reliant on paid acquisition to sustain growth?

Target setting under pressure

  • Are your forecasts grounded in real data, or shaped to meet investor or board expectations?

  • Should your forecast be based on what's likely to happen, or what you need to happen?

Register your interest in attending

 


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Wavering Purchase