Building a brand that refuses to fade
How brands stay relevant as markets change
Date: Tuesday 17th November 2026
Time: 11.00am - 11.45am
Location: Online
Guest: Claire Cherry, Partner, Era VC
Host: Leon Bailey-Green, Upper Clash
Scroll down to register for this webinar.
GUEST
Claire Cherry is a Partner at Era VC, a consumer wellness focused investment firm backing brands across beauty & personal care, supplements, wellness and nutrition. Their portfolio includes Seed, Rythm Health, iota and OVA. Claire has over 10 years experience of consumer investing across Europe and the US.
SESSION
What separates enduring brands from passing trends
Staying distinctive as you scale
Knowing when (and how) to reinvent
Consumer tastes change. Categories evolve. New competitors emerge. Brands that endure rarely stand still, but neither do they abandon the principles that made them successful in the first place.
In this live interview, a leading consumer VC will draw on thousands of brands evaluated to explore how the strongest brands evolve without losing what made consumers choose them.
We'll examine what the best brands protect as they scale, where growth can start to dilute distinctiveness, how to recognise when a brand needs to reinvent itself, and the difference between responding to a changing consumer market and simply chasing the latest shift in demand.
Register below to join the webinar to hear what gives an investor confidence that a brand could still matter in twenty years, and how the best reinvent themselves without losing what made them distinctive.
This is a live-only conversation. No recording or written notes will be available afterwards.
HOST
Leon Bailey-Green is founder and producer at Upper Clash, an event and webinar series for founders and operators building consumer brands.
This session is sponsored by Starlinks Global (Parcel delivery solutions for cross-border trade).
REGISTER