Proving your brand has staying power
Why the market backs some brands for the long term
Date: Thursday 12th November 2026
Time: 11.00am - 11.45am
Location: Online
Guest: Matthew Wiseman, Partner (Consumer), Alantra
Host: Leon Bailey-Green, Upper Clash
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GUEST
Matthew Wiseman is a partner at Alantra, a financial services firm behind M&A transactions involving brands such as Medik8, Childs Farm, Nails Inc, Absolute Collagen and Byoma. Matthew has over 15 years experience in consumer, working sell-side with owners in the beauty, health and wellness sectors, as well as investors on the buy-side.
SESSION
How buyers and investors interrogate a brand's longevity
Why rapid growth alone doesn't prove staying power
The difference between being known and being needed
A brand can be growing fast and attracting significant consumer attention, but will it stand the test of time? For investors and acquirers, confidence in what comes next matters as much as the performance they see today.
In this live interview, a consumer M&A expert will share how the market forms a view on a brand's staying power, and how that conviction can influence the investment case and ultimately valuation.
For founders, the same perspective provides a different lens through which to judge both the strength of their own brand and the staying power of competitors gaining ground around them.
We'll explore what separates evidence of longevity from hype, why rapid growth doesn't necessarily signal durability, whether a hero product is building a lasting brand or driving a temporary surge in demand, and why being needed by consumers and retailers can carry more weight than simply being known.
Register below to join the webinar and understand how the market decides whether a brand has staying power.
This is a live-only conversation. No recording or written notes will be available afterwards.
HOST
Leon Bailey-Green is founder and producer at Upper Clash, an event and webinar series for founders and operators building consumer brands.
This session is sponsored by Starlinks Global (Parcel delivery solutions for cross-border trade).
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