The making of a hard-to-beat brand

Written By leon bailey

How challengers become fixtures in their category

Date: Tuesday 6th October 2026
Time: 11.00am - 11.35am
Location: Online
Guest: Valerie Evans, Principal, Five Seasons Ventures
Host: Leon Bailey-Green, Upper Clash

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GUEST

Valerie Evans is a Principal at Five Seasons Ventures, a consumer VC firm that has back brands including Air Up, Artah, Dash Water and Spacegoods. Valerie began her career advising Fortune 500 retail and consumer companies on M&A transactions, before working for firms investing in growth consumer brands.

SESSION

Building advantages competitors can't replicate.

Turning distinctiveness into dominance.

Knowing what to double down on, and what to ignore.

Much of what makes a consumer brand successful can be copied. What matters is what you can build that competitors will struggle to replicate.

In this live interview, a leading consumer VC will share what separates challenger brands that build lasting competitive strength from those that remain easy to displace.

We'll explore how distinctiveness can lead to category dominance, where it is futile to compete with rival brands, and when reacting to competitors risks weakening your own position.

Join this webinar to understand what it really takes to build a brand that's hard to beat.

This is a live-only conversation. No recording or written notes will be available afterwards.

HOST

Leon Bailey-Green is founder and producer at Upper Clash, an event and webinar series for founders and operators building consumer brands.

This session is sponsored by Starlinks Global (Parcel delivery solutions for cross-border trade).

REGISTER

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