Distribution Payback
Thursday 4th June 2026. 2pm - 5pm. City of London.
Evaluating the payback of retail, wholesale and new markets means understanding where value is created, where profit is realised and where risk sits.
Join leaders from beauty, wellness and grocery brands to hear how distribution mix is assessed in practice, with perspectives spanning retailer strategy, cash flow, investor due diligence, financial performance, forecasting and more.
SPEAKERS
Fiona Glen, Managing Director, The Red Tree
Seema Paterson, CFO, This Works
TIMINGS
2.00pm - Welcome. Tea, Coffee and Light Bites.
2.30pm - Talks & Group Discussion.
4.15pm - Networking.
5.00pm - Close.
TALKS
Fiona Glen, Managing Director, The Red Tree
A beauty brand strategist's perspective on retail partnerships that create value and stand up to investor due diligence.
Profitable vs vanity listings:
Distinguishing between value-generating partnerships and those maintained for image.
At what point a listing justifies continued support versus exit.
Channel diversity and valuation:
How reliance on a single route to the consumer is tested in investor due diligence.
Multi-channel presence as proof of product real world demand.
Geographic expansion as a value driver:
What drives brands into new markets and why US brands are entering Europe.
The cumulative effect of building presence across multiple countries.
Seema Paterson, CFO, This Works
A finance leader’s view on how channel mix shapes profitability, affects cash flow and contributes to overall business value.
Channel value:
Assessing the profit contribution of different channels.
Channels without direct profitability that support financial performance
Budget allocation:
Classifying channel and marketing investment by expected return horizon.
The cost implications and cash flow risks of expanding distribution.
Forecasting and visibility:
Forecasting channel sales with varying levels of predictability.
The limits of what finance can confidently measure.