Readiness Signals
Thursday 16th April 2026. 1.00pm - 4.00pm. Marylebone, Central London.
Register below to secure your seat alongside consumer brand operators.
Mediterranean lunch on the table, growth readiness signals on the agenda.
Hear how PWC supported Adanola to secure minority investment at a $500m valuation.
Learn how to determine whether your core economics justify the next phase of growth spend.
AGENDA
1.00pm – Lunch
1.35pm – Insights
Operational signals that indicate investor and expansion readiness.
Strengthening infrastructure and positioning before pursuing outside capital.
Pressure testing marketing and margin performance before increasing spend.
The financial proof points that confirm unit economics can support scale.
Scroll down for more details.
3.15pm – Networking
4.00pm – Close
SPEAKERS & INSIGHTS
Hear how PWC supported Adanola to secure minority investment at a c.$500m valuation, paving the way for continued global expansion.
Scott Pettipher, Director at Strategy& (PWC), will outline how the advisory firm partnered with the athleisure brand to strengthen its foundations, beginning with enhancements to the brand's digital experience and addressing key gaps in the growth plan.
This work culminated in a data-backed commercial case presented to a carefully selected group of strategic investors.
Gain insight into how to evaluate whether clarity of position, operational infrastructure and performance data supports the next phase of expansion, with or without outside capital.
Scott will share the leading indicators that signal investor readiness, scalability and a growth story that stands up to scrutiny.
Learn how to determine whether your core economics justify the next phase of growth spend, and what must change before scaling further.
Joe Fletcher, Consulting Director at Omnicommerce, will show how to determine whether your brand has the right foundations to justify its next scaling move, whether that is increasing marketing investment or expanding into new markets.
Drawing on experience working with brands such as Playful Promises, This Works, NEOM Wellbeing and Wild Nutrition, Joe will outline the financial and data proof points that should precede any increase in spend, and how to correct weaknesses in the marketing model before scaling.
This segment focuses on identifying the quantitative and operational signals that separate credible growth from premature expansion, including margin strength, retention trends and channel efficiency.
Joe will also explore how to pressure test assumptions and rigorously validate unit economics so that any additional capital deployed strengthens performance and compounds returns, rather than amplifying underlying inefficiencies.